All sessions
s-0138
Simulated shopperOct 27, 2026, 10:44 PM UTC · mobile · search ads · Talus Trail Runner · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 13sViewed Talus TrailViewed a product pageChoice 23%
- 234sOpened comparisonOpened the comparisonChoice 94%
- 31m 09sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
- 41m 15sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
- 1m 45sLeft the store
Final guess
Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
- Switched to a similar product ×28.6×
- Opened the comparison57.4×
- Returned to a product viewed earlier22.8×
- Viewed a product page ×31.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.