Synthetic data
All sessions

s-0139

Simulated shopper

Oct 29, 2026, 12:52 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 11 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn MidViewed a product pageFit 27%
  2. 258sExpanded shipping · Cairn MidExpanded shipping infoDelivery 57%
  3. 31m 15sExpanded specs · Cairn MidExpanded technical specsDelivery 39%
  4. 41m 23sOpened reviews · Cairn MidOpened reviewsDelivery 38%
  5. 51m 56sImage 1 · Cairn MidViewed a product imageSuitability 32%
  6. 62m 21sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 38%
  7. 72m 51sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  8. 83m 04sAdded to cart · Cairn MidAdded to cartNo clear doubt 63%
  9. 93m 25sViewed cartViewed cart (saw shipping cost)No clear doubt 32%
  10. 103m 45sCheckout startedStarted checkoutNo clear doubt 32%
  11. 4m 08sPurchased

Final guess

No clear doubt32%
Fit
3%
Suitability
7%
Durability
<1%
Value
9%
Delivery
30%
Choice
19%
No clear doubt
32%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.