Synthetic data
All sessions

s-0140

Simulated shopper

Nov 1, 2026, 2:22 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 14 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Cairn MidViewed a product pageFit 27%
  2. 218sSize 9.5 · Cairn MidSelected a sizeFit 81%
  3. 323sAdded to cart · Cairn MidAdded to cartFit 81%
  4. 442sViewed cartViewed cart (saw shipping cost)→ the store shows Fit Confidence hereFit 68%
  5. 51m 08sDelivery check · ZIP 82315Checked delivery date by ZIPDelivery 67%
  6. 61m 41sViewed cartViewed cart (saw shipping cost)Delivery 87%
  7. 71m 47sSearch “boot sizing”Searched for sizing / fitFit 59%
  8. 81m 56sSize guide · Cairn MidOpened the size guideFit 95%
  9. 92m 09sImage 1 · Cairn MidViewed a product imageFit 97%
  10. 102m 31sViewed cartViewed cart (saw shipping cost)Fit 87%
  11. 112m 40sExpanded shipping · Cairn MidExpanded shipping infoDelivery 69%
  12. 122m 46sDelivery check · ZIP 82839Checked delivery date by ZIPDelivery 98%
  13. 133m 11sDelivery check · ZIP 81850Checked delivery date by ZIPDelivery >99%
  14. 3m 33sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.