Synthetic data
All sessions

s-0142

Simulated shopper

Oct 28, 2026, 9:21 PM UTC · mobile · organic · Ridgeback 38L Pack · 10 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 43sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 40%
  4. 42m 03sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 56%
  5. 52m 42sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 70%
  6. 62m 54sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 53%
  7. 73m 16sAdded to cart · Ridgeback 38LAdded to cartSuitability 53%
  8. 83m 40sViewed cartViewed cart (saw shipping cost)→ the store shows Built-For Answer hereSuitability 71%
  9. 94m 10sCheckout startedStarted checkoutSuitability 71%
  10. 4m 16sPurchased

Final guess

Suitability71%
Fit
<1%
Suitability
71%
Durability
<1%
Value
<1%
Delivery
1%
Choice
2%
No clear doubt
25%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.