Synthetic data
All sessions

s-0143

Simulated shopper

Oct 24, 2026, 5:32 PM UTC · mobile · organic · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 340sDelivery check · ZIP 52524Checked delivery date by ZIPDelivery 81%
  4. 41m 19sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Delivery Promise hereDelivery 63%
  5. 51m 33sOpened reviews · Driftwood 2POpened reviewsDelivery 67%
  6. 62m 00sReviews filtered: deliveryFiltered reviews by shippingDelivery 99%
  7. 72m 37sDelivery check · ZIP 90712Checked delivery date by ZIPDelivery >99%
  8. 83m 10sDelivery check · ZIP 68178Checked delivery date by ZIPDelivery >99%
  9. 93m 49sAdded to cart · Driftwood 2PAdded to cartDelivery >99%
  10. 4m 07sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Filtered reviews by shipping42.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.