Synthetic data
All sessions

s-0144

Simulated shopper

Nov 2, 2026, 6:13 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 6 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 242sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 29%
  3. 31m 10sDelivery check · ZIP 49709Checked delivery date by ZIPDelivery 79%
  4. 41m 32sExpanded shipping · Squall 2.5LExpanded shipping info→ the store shows Delivery Promise hereDelivery 97%
  5. 51m 51sAdded to cart · Squall 2.5LAdded to cartDelivery 97%
  6. 2m 19sLeft the store

Final guess

Delivery97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
97%
Choice
<1%
No clear doubt
3%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.