Synthetic data
All sessions

s-0146

Simulated shopper

Oct 22, 2026, 8:27 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 245sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 352sSize guide · Cairn MidOpened the size guideFit 64%
  4. 41m 24sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  5. 51m 48sSize guide · Cairn MidRe-opened the size guideFit >99%
  6. 61m 58sExpanded returns · Cairn MidExpanded returns policyFit >99%
  7. 72m 04sExpanded returns · Cairn MidExpanded returns policyFit >99%
  8. 2m 21sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.