Synthetic data
All sessions

s-0147

Simulated shopper

Oct 31, 2026, 11:42 AM UTC · desktop · paid social · Lumen 400 Headlamp · 17 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 355sSearch “long lasting base layer”Searched for sizing / fitNo clear doubt 43%
  4. 41m 11sOpened reviews · Lumen 400Opened reviewsDurability 47%
  5. 51m 37sReviews filtered: valueFiltered reviews by valueValue 43%
  6. 62m 15sViewed Ridgeback 48LViewed a product pageValue 39%
  7. 72m 30sOpened reviews · Ridgeback 48LOpened reviewsDurability 41%
  8. 82m 47sOpened reviews · Ridgeback 48LOpened reviewsDurability 54%
  9. 92m 56sViewed Merino 200Viewed a product pageDurability 52%
  10. 103m 28sBrowsed catalogBrowsed the catalogDurability 40%
  11. 113m 37sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 83%
  12. 123m 45sExpanded warranty · Merino 200Expanded warrantyDurability 70%
  13. 134m 08sExpanded materials · Merino 200Expanded materialsDurability 97%
  14. 144m 19sAdded to cart · Lumen 400Added to cartDurability 97%
  15. 154m 41sViewed cartViewed cart (saw shipping cost)Durability 95%
  16. 164m 45sCheckout startedStarted checkoutDurability 95%
  17. 4m 49sPurchased

Final guess

Durability95%
Fit
<1%
Suitability
<1%
Durability
95%
Value
4%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.