Synthetic data
All sessions

s-0150

Simulated shopper

Oct 20, 2026, 1:24 PM UTC · desktop · organic · Squall Pro 3L Shell · 15 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 26sExpanded specs · Emberline 20°FExpanded technical specsSuitability 53%
  4. 41m 52sOpened reviews · Emberline 20°FOpened reviewsSuitability 77%
  5. 52m 07sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 30sViewed Kettle TiViewed a product pageSuitability 99%
  7. 72m 59sViewed Squall ProViewed a product pageSuitability 99%
  8. 83m 33sOpened reviews · Squall ProOpened reviewsSuitability >99%
  9. 93m 46sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 21sOpened reviews · Squall ProOpened reviewsSuitability >99%
  11. 114m 41sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 125m 05sAdded to cart · Squall ProAdded to cartSuitability >99%
  13. 135m 28sViewed cartViewed cart (saw shipping cost)Suitability >99%
  14. 145m 39sCheckout startedStarted checkoutSuitability >99%
  15. 5m 59sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.