Synthetic data
All sessions

s-0151

Simulated shopper

Oct 22, 2026, 11:57 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Squall ProViewed a product pageChoice 29%
  2. 223sImage 1 · Squall ProViewed a product imageNo clear doubt 30%
  3. 31m 00sViewed Merino 200Viewed a product pageNo clear doubt 40%
  4. 41m 06sExpanded specs · Merino 200Expanded technical specsNo clear doubt 37%
  5. 51m 19sOpened reviews · Merino 200Opened reviewsSuitability 51%
  6. 61m 52sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 76%
  7. 72m 13sOpened reviews · Merino 200Opened reviewsFit 75%
  8. 82m 24sOpened reviews · Merino 200Opened reviewsFit 73%
  9. 92m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  10. 102m 58sAdded to cart · Merino 200Added to cartSuitability 94%
  11. 3m 25sLeft the store

Final guess

Suitability94%
Fit
6%
Suitability
94%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.