Synthetic data
All sessions

s-0153

Simulated shopper

Oct 27, 2026, 4:18 PM UTC · mobile · organic · Kettle Ti Stove Kit · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 227sViewed Squall ProViewed a product pageNo clear doubt 42%
  3. 346sSearch “merino”Searched the catalogNo clear doubt 68%
  4. 41m 20sBrowsed catalogBrowsed the catalogNo clear doubt 83%
  5. 1m 26sLeft the store

Final guess

No clear doubt83%
Fit
<1%
Suitability
4%
Durability
2%
Value
3%
Delivery
6%
Choice
2%
No clear doubt
83%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.