Synthetic data
All sessions

s-0154

Simulated shopper

Oct 29, 2026, 4:45 PM UTC · desktop · email · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Cairn LowViewed a product pageChoice 31%
  2. 246sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 22sReviews filtered: valueFiltered reviews by valueValue 82%
  4. 41m 37sViewed Talus TrailViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 82%
  5. 52m 10sOpened reviews · Talus TrailOpened reviewsValue 89%
  6. 62m 30sCompare + Talus TrailAdded a product to compareValue 77%
  7. 72m 36sCompare + Cairn LowAdded a product to compareChoice 54%
  8. 83m 04sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 97%
  9. 93m 18sImage 1 · Cairn LowViewed a product imageChoice 99%
  10. 103m 53sImage 2 · Cairn LowViewed a product imageChoice 99%
  11. 114m 08sExpanded shipping · Cairn LowExpanded shipping infoChoice 99%
  12. 4m 16sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.