Synthetic data
All sessions

s-0155

Simulated shopper

Oct 23, 2026, 9:19 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 28sSize guide · Merino 200Opened the size guideFit 54%
  4. 41m 47sOpened reviews · Merino 200Opened reviewsFit 70%
  5. 52m 07sExpanded returns · Merino 200Expanded returns policyFit 84%
  6. 62m 21sExpanded returns · Merino 200Expanded returns policyFit 90%
  7. 72m 37sExpanded returns · Merino 200Expanded returns policyFit 93%
  8. 83m 07sViewed Ridgeback 38LViewed a product pageFit 91%
  9. 93m 27sDelivery check · ZIP 10165Checked delivery date by ZIP→ the store shows Fit Confidence hereFit 62%
  10. 103m 43sSize guide · Ridgeback 38LRe-opened the size guideFit 99%
  11. 114m 12sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeFit >99%
  12. 124m 48sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  13. 135m 08sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 5m 13sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy ×32.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.