Synthetic data
All sessions

s-0156

Simulated shopper

Oct 26, 2026, 11:07 AM UTC · desktop · organic · Ridgeback 48L Pack · 8 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 08sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 31m 11sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 38%
  4. 41m 50sOpened reviews · Ridgeback 48LOpened reviewsSuitability 53%
  5. 52m 03sAdded to cart · Ridgeback 48LAdded to cartSuitability 53%
  6. 62m 18sViewed cartViewed cart (saw shipping cost)Suitability 44%
  7. 72m 35sCheckout startedStarted checkoutSuitability 44%
  8. 3m 00sPurchased

Final guess

Suitability44%
Fit
5%
Suitability
44%
Durability
2%
Value
25%
Delivery
9%
Choice
8%
No clear doubt
6%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.