All sessions
s-0157
Simulated shopperOct 27, 2026, 10:59 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 130sSearch “boots”Searched the catalogNo clear doubt 32%
- 248sViewed Merino 200Viewed a product pageNo clear doubt 43%
- 31m 08sExpanded specs · Merino 200Expanded technical specsNo clear doubt 53%
- 41m 45sImage 1 · Merino 200Viewed a product imageNo clear doubt 68%
- 52m 20sViewed Driftwood 2PViewed a product pageNo clear doubt 80%
- 62m 51sExpanded warranty · Driftwood 2PExpanded warrantyNo clear doubt 83%
- 72m 58sViewed Ridgeback 48LViewed a product pageNo clear doubt 91%
- 3m 08sLeft the store
Final guess
No clear doubt91%
Fit
<1%
Suitability
2%
Durability
6%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
91%
Why no clear doubthow much likelier
- Viewed a product page ×31.7×
- Searched the catalog2.9×
- Viewed a product image2.3×
- Expanded technical specs1.0×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.