Synthetic data
All sessions

s-0159

Simulated shopper

Oct 29, 2026, 7:57 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 247sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 358sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 66%
  4. 41m 20sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 81%
  5. 51m 28sImage 3 · Squall 2.5LViewed a product imageNo clear doubt 89%
  6. 61m 33sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 80%
  7. 72m 01sSearch “merino”Searched the catalogNo clear doubt 93%
  8. 82m 38sBrowsed catalogBrowsed the catalogNo clear doubt 97%
  9. 92m 51sSorted: price ascSorted by lowest priceNo clear doubt 99%
  10. 103m 00sSize L · Squall 2.5LSelected a sizeNo clear doubt 99%
  11. 113m 25sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 98%
  12. 123m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability 53%
  13. 4m 06sLeft the store

Final guess

Suitability53%
Fit
<1%
Suitability
53%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
46%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.