Synthetic data
All sessions

s-0160

Simulated shopper

Oct 31, 2026, 2:46 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 3 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 256sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 1m 12sLeft the store

Final guess

No clear doubt38%
Fit
5%
Suitability
19%
Durability
4%
Value
8%
Delivery
4%
Choice
22%
No clear doubt
38%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.