All sessions
s-0161
Simulated shopperNov 1, 2026, 5:20 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 3 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 13sViewed Cairn LowViewed a product pageChoice 31%
- 213sExpanded warranty · Cairn LowExpanded warrantyDurability 51%
- 31sLeft the store
Final guess
Durability51%
Fit
4%
Suitability
3%
Durability
51%
Value
4%
Delivery
4%
Choice
7%
No clear doubt
26%
Why durabilityhow much likelier
- Expanded warranty15.6×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.