Synthetic data
All sessions

s-0162

Simulated shopper

Oct 24, 2026, 3:07 PM UTC · mobile · paid social · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 16sExpanded shipping · Talus TrailExpanded shipping infoDelivery 46%
  4. 41m 24sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 43%
  5. 51m 50sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 60%
  6. 62m 10sImage 1 · Talus TrailViewed a product imageSuitability 52%
  7. 72m 34sOpened reviews · Talus TrailOpened reviewsSuitability 81%
  8. 83m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 16sExpanded materials · Talus TrailExpanded materialsSuitability >99%
  10. 103m 32sExpanded materials · Talus TrailExpanded materialsSuitability >99%
  11. 113m 43sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  12. 123m 58sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  13. 134m 26sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 4m 55sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×21.7×
  • Expanded materials ×21.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.