Synthetic data
All sessions

s-0163

Simulated shopper

Oct 29, 2026, 3:15 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 03sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 31m 27sOpened reviews · Squall 2.5LOpened reviewsSuitability 77%
  4. 42m 04sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  5. 52m 20sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  6. 62m 49sReviews filtered: valueFiltered reviews by valueSuitability 99%
  7. 72m 55sImage 1 · Squall 2.5LViewed a product imageSuitability >99%
  8. 83m 22sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  9. 93m 49sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  10. 104m 04sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 30sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  12. 4m 38sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.