Synthetic data
All sessions

s-0164

Simulated shopper

Oct 23, 2026, 12:19 PM UTC · mobile · email · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 00sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 19sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 42sReviews filtered: valueFiltered reviews by valueValue 65%
  5. 51m 52sBrowsed catalogBrowsed the catalogValue 70%
  6. 62m 15sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 93%
  7. 72m 33sImage 1 · Merino 200Viewed a product imageValue 79%
  8. 82m 52sSize guide · Merino 200Opened the size guideValue 55%
  9. 3m 03sLeft the store

Final guess

Value55%
Fit
10%
Suitability
<1%
Durability
1%
Value
55%
Delivery
<1%
Choice
<1%
No clear doubt
32%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.