Synthetic data
All sessions

s-0166

Simulated shopper

Oct 22, 2026, 7:55 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 19 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 09sAdded to cart · Merino 200Added to cartNo clear doubt 36%
  4. 41m 47sViewed cartViewed cart (saw shipping cost)Value 57%
  5. 52m 20sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  6. 62m 41sSearch “sale”Searched for deals / priceValue >99%
  7. 72m 47sAdded to cart · Merino 200Added to cartValue >99%
  8. 83m 18sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 93m 37sRemoved from cart · Merino 200Removed from cartValue >99%
  10. 103m 49sImage 1 · Merino 200Viewed a product imageValue >99%
  11. 114m 29sOpened reviews · Merino 200Opened reviewsValue >99%
  12. 124m 54sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 26sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  14. 145m 32sOpened reviews · Merino 200Opened reviewsValue >99%
  15. 155m 57sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 166m 25sSearch “deals”Searched for deals / priceValue >99%
  17. 176m 54sOpened reviews · Merino 200Opened reviewsValue >99%
  18. 187m 07sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 7m 22sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×330.7×
  • Filtered reviews by value ×318.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.