Synthetic data
All sessions

s-0167

Simulated shopper

Nov 2, 2026, 9:00 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 13 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 00sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 41m 16sExpanded specs · Emberline 20°FExpanded technical specsSuitability 77%
  5. 51m 19sCompare + Emberline 20°FAdded a product to compare→ the store shows Built-For Answer hereSuitability 83%
  6. 61m 24sCompare + Emberline 20°FAdded a product to compareSuitability 57%
  7. 71m 30sImage 1 · Emberline 20°FViewed a product imageSuitability 67%
  8. 82m 03sBrowsed catalogBrowsed the catalogSuitability 70%
  9. 92m 08sImage 2 · Emberline 20°FViewed a product imageSuitability 78%
  10. 102m 22sAdded to cart · Emberline 20°FAdded to cartSuitability 78%
  11. 112m 41sViewed cartViewed cart (saw shipping cost)Suitability 75%
  12. 122m 48sCheckout startedStarted checkoutSuitability 75%
  13. 2m 58sPurchased

Final guess

Suitability75%
Fit
<1%
Suitability
75%
Durability
<1%
Value
9%
Delivery
<1%
Choice
15%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.