Synthetic data
All sessions

s-0168

Simulated shopper

Oct 29, 2026, 3:34 PM UTC · desktop · paid social · Squall Pro 3L Shell · 13 actions

abandonedcart $578

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Squall ProViewed a product pageChoice 29%
  2. 257sImage 1 · Squall ProViewed a product imageNo clear doubt 30%
  3. 31m 12sAdded to cart · Squall ProAdded to cartNo clear doubt 30%
  4. 41m 52sViewed cartViewed cart (saw shipping cost)Value 47%
  5. 52m 30sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 97%
  6. 62m 59sViewed Squall 2.5LViewed a product page · Switched to a similar productValue 96%
  7. 73m 10sOpened reviews · Squall 2.5LOpened reviewsValue 98%
  8. 83m 14sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 26sAdded to cart · Squall 2.5LAdded to cartValue >99%
  10. 103m 43sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 20sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 124m 30sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  13. 4m 34sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.