Synthetic data
All sessions

s-0170

Simulated shopper

Oct 22, 2026, 2:17 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Cairn MidViewed a product pageFit 27%
  2. 235sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 346sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 12sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Fit Confidence hereFit 80%
  5. 51m 19sOpened reviews · Cairn LowOpened reviewsFit 91%
  6. 61m 34sReviews filtered: valueFiltered reviews by valueFit 61%
  7. 72m 07sSize guide · Cairn LowOpened the size guideFit 89%
  8. 82m 34sSize 9 · Cairn LowSelected a sizeFit 99%
  9. 92m 56sBrowsed catalogBrowsed the catalogFit 98%
  10. 103m 23sSorted: price ascSorted by lowest priceFit 87%
  11. 113m 36sExpanded returns · Cairn LowExpanded returns policyFit 98%
  12. 3m 45sLeft the store

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.