Synthetic data
All sessions

s-0172

Simulated shopper

Oct 27, 2026, 3:32 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 217sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 352sSize guide · Cairn MidOpened the size guideFit 64%
  4. 41m 14sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 47%
  5. 51m 36sSize 10 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 81%
  6. 1m 55sLeft the store

Final guess

Fit81%
Fit
81%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
16%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.