Synthetic data
All sessions

s-0173

Simulated shopper

Oct 23, 2026, 9:41 AM UTC · mobile · email · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Merino 200Viewed a product pageFit 22%
  2. 241sAdded to cart · Merino 200Added to cartFit 22%
  3. 355sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 05sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  5. 51m 32sSize guide · Merino 200Opened the size guideValue 94%
  6. 61m 50sSize guide · Merino 200Re-opened the size guideFit 52%
  7. 72m 13sAdded to cart · Merino 200Added to cartFit 52%
  8. 82m 41sViewed cartViewed cart (saw shipping cost)Value 84%
  9. 92m 50sRemoved from cart · Merino 200Removed from cartValue >99%
  10. 3m 18sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.