Synthetic data
All sessions

s-0175

Simulated shopper

Oct 24, 2026, 4:34 AM UTC · mobile · paid social · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 355sExpanded specs · Merino 200Expanded technical specsNo clear doubt 48%
  4. 41m 30sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 64%
  5. 51m 59sViewed Ridgeback 38LViewed a product pageSuitability 48%
  6. 62m 21sOpened reviews · Ridgeback 38LOpened reviewsSuitability 78%
  7. 72m 32sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 94%
  8. 82m 46sOpened reviews · Ridgeback 38LOpened reviewsSuitability 99%
  9. 3m 13sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.