Synthetic data
All sessions

s-0177

Simulated shopper

Oct 24, 2026, 10:10 PM UTC · mobile · email · Merino 200 Base Layer Crew · 12 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Merino 200Viewed a product pageFit 22%
  2. 217sExpanded returns · Merino 200Expanded returns policyFit 38%
  3. 344sDelivery check · ZIP 48082Checked delivery date by ZIPDelivery 75%
  4. 41m 24sBrowsed catalogBrowsed the catalogDelivery 71%
  5. 51m 40sExpanded materials · Merino 200Expanded materialsDelivery 38%
  6. 61m 52sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 78%
  7. 72m 30sExpanded materials · Merino 200Expanded materialsDurability 95%
  8. 82m 34sOpened reviews · Merino 200Opened reviewsDurability 99%
  9. 92m 40sAdded to cart · Merino 200Added to cartDurability 99%
  10. 102m 51sViewed cartViewed cart (saw shipping cost)Durability 99%
  11. 113m 03sCheckout startedStarted checkoutDurability 99%
  12. 3m 28sPurchased

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.