Synthetic data
All sessions

s-0178

Simulated shopper

Nov 2, 2026, 3:56 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 03sOpened comparisonOpened the comparisonChoice 93%
  3. 31m 40sSize guide · Cairn MidOpened the size guide→ the store shows Decision Helper hereChoice 77%
  4. 41m 48sImage 1 · Cairn MidViewed a product imageChoice 71%
  5. 52m 14sViewed Talus TrailViewed a product pageChoice 78%
  6. 2m 28sLeft the store

Final guess

Choice78%
Fit
16%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
78%
No clear doubt
5%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.