Synthetic data
All sessions

s-0179

Simulated shopper

Oct 25, 2026, 2:51 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 12 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Cairn MidViewed a product pageFit 27%
  2. 245sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 351sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 455sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  5. 51m 11sAdded to cart · Cairn MidAdded to cartValue 95%
  6. 61m 48sViewed cartViewed cart (saw shipping cost)Value 97%
  7. 72m 23sRemoved from cart · Cairn MidRemoved from cartValue >99%
  8. 82m 47sBrowsed catalogBrowsed the catalogValue >99%
  9. 93m 27sSorted: price ascSorted by lowest priceValue >99%
  10. 104m 02sViewed Kettle TiViewed a product pageValue >99%
  11. 114m 23sAdded to cart · Cairn MidAdded to cartValue >99%
  12. 4m 41sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.