All sessions
s-0180
Simulated shopperOct 21, 2026, 3:26 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 114sSearch “tent”Searched the catalogNo clear doubt 32%
- 241sViewed Cairn LowViewed a product pageNo clear doubt 41%
- 31m 06sOpened reviews · Cairn LowOpened reviewsFit 26%
- 41m 44sViewed Kettle TiViewed a product pageNo clear doubt 33%
- 52m 05sExpanded returns · Kettle TiExpanded returns policyFit 38%
- 2m 35sLeft the store
Final guess
Fit38%
Fit
38%
Suitability
2%
Durability
10%
Value
2%
Delivery
12%
Choice
5%
No clear doubt
31%
Why fithow much likelier
- Expanded returns policy2.3×
- Opened reviews1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.