Synthetic data
All sessions

s-0181

Simulated shopper

Oct 21, 2026, 7:19 PM UTC · desktop · organic · Driftwood 2P Tent · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 255sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 28sExpanded warranty · Driftwood 2PExpanded warrantyNo clear doubt 46%
  4. 41m 53sOpened reviews · Driftwood 2POpened reviewsDurability 70%
  5. 52m 27sViewed Cairn LowViewed a product pageDurability 58%
  6. 2m 54sLeft the store

Final guess

Durability58%
Fit
<1%
Suitability
3%
Durability
58%
Value
1%
Delivery
7%
Choice
<1%
No clear doubt
30%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.