Synthetic data
All sessions

s-0182

Simulated shopper

Oct 31, 2026, 4:47 AM UTC · desktop · search ads · Ridgeback 48L Pack · 11 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 251sDelivery check · ZIP 48374Checked delivery date by ZIPDelivery 62%
  3. 31m 30sAdded to cart · Ridgeback 48LAdded to cartDelivery 62%
  4. 41m 49sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 86%
  5. 52m 15sDelivery check · ZIP 73742Checked delivery date by ZIPDelivery 99%
  6. 62m 26sExpanded returns · Ridgeback 48LExpanded returns policyDelivery >99%
  7. 72m 34sDelivery check · ZIP 52014Checked delivery date by ZIPDelivery >99%
  8. 83m 02sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery >99%
  9. 93m 41sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 103m 44sBrowsed catalogBrowsed the catalogDelivery >99%
  11. 4m 01sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.