Synthetic data
All sessions

s-0183

Simulated shopper

Oct 28, 2026, 9:42 PM UTC · desktop · search ads · Driftwood 2P Tent · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 235sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 343sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 63%
  4. 41m 20sSize guide · Ridgeback 48LOpened the size guideChoice 58%
  5. 51m 32sViewed Driftwood 2PViewed a product page→ the store shows Decision Helper hereChoice 61%
  6. 62m 06sSorted: ratingRe-sorted the catalogNo clear doubt 62%
  7. 72m 30sBrowsed catalogBrowsed the catalogNo clear doubt 83%
  8. 83m 00sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 92%
  9. 93m 33sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 99%
  10. 4m 00sLeft the store

Final guess

No clear doubt99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
99%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Re-sorted the catalog3.8×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.