Synthetic data
All sessions

s-0185

Simulated shopper

Oct 22, 2026, 10:32 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 356sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 44%
  4. 41m 08sExpanded returns · Cairn MidExpanded returns policyNo clear doubt 53%
  5. 51m 34sBrowsed catalogBrowsed the catalogNo clear doubt 74%
  6. 62m 05sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 72%
  7. 72m 14sSize guide · Cairn LowOpened the size guideNo clear doubt 72%
  8. 82m 23sViewed Talus TrailViewed a product page · Switched to a similar productChoice 49%
  9. 2m 30sLeft the store

Final guess

Choice49%
Fit
4%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
49%
No clear doubt
46%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.