Synthetic data
All sessions

s-0186

Simulated shopper

Oct 31, 2026, 4:24 PM UTC · desktop · paid social · Squall Pro 3L Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Merino 200Viewed a product pageFit 22%
  2. 221sViewed Driftwood 2PViewed a product pageNo clear doubt 32%
  3. 351sViewed Squall ProViewed a product pageNo clear doubt 45%
  4. 41m 31sImage 1 · Squall ProViewed a product imageNo clear doubt 49%
  5. 51m 41sExpanded materials · Squall ProExpanded materialsNo clear doubt 68%
  6. 1m 51sLeft the store

Final guess

No clear doubt68%
Fit
3%
Suitability
12%
Durability
7%
Value
1%
Delivery
1%
Choice
8%
No clear doubt
68%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.