Synthetic data
All sessions

s-0187

Simulated shopper

Nov 1, 2026, 6:12 AM UTC · desktop · paid social · Squall Pro 3L Shell · 11 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 12sSize M · Squall ProSelected a sizeFit 49%
  3. 31m 28sExpanded shipping · Squall ProExpanded shipping infoDelivery 36%
  4. 41m 42sImage 1 · Squall ProViewed a product imageNo clear doubt 39%
  5. 52m 05sExpanded shipping · Squall ProExpanded shipping info→ the store shows Delivery Promise hereDelivery 70%
  6. 62m 33sBrowsed catalogBrowsed the catalogDelivery 57%
  7. 72m 54sSorted: price ascSorted by lowest priceNo clear doubt 56%
  8. 83m 17sDelivery check · ZIP 85975Checked delivery date by ZIPDelivery 88%
  9. 93m 32sAdded to cart · Squall ProAdded to cartDelivery 88%
  10. 104m 04sViewed cartViewed cart (saw shipping cost)Delivery 98%
  11. 4m 17sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.