Synthetic data
All sessions

s-0188

Simulated shopper

Nov 2, 2026, 4:27 PM UTC · mobile · paid social · Squall Pro 3L Shell · 9 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Squall ProViewed a product pageChoice 29%
  2. 242sAdded to cart · Squall ProAdded to cartChoice 29%
  3. 31m 09sViewed cartViewed cart (saw shipping cost)Value 65%
  4. 41m 41sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  5. 52m 11sViewed cartViewed cart (saw shipping cost)Value 99%
  6. 62m 43sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 73m 11sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  8. 83m 27sViewed Merino 200Viewed a product pageValue >99%
  9. 3m 37sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.