Synthetic data
All sessions

s-0192

Simulated shopper

Oct 28, 2026, 11:17 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 11 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 221sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 356sOpened reviews · Squall 2.5LOpened reviewsSuitability 38%
  4. 41m 05sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  5. 51m 23sOpened reviews · Squall 2.5LOpened reviewsSuitability 99%
  6. 61m 47sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 08sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  8. 82m 25sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  9. 92m 41sViewed cartViewed cart (saw shipping cost)Suitability >99%
  10. 103m 09sCheckout startedStarted checkoutSuitability >99%
  11. 3m 34sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.