Synthetic data
All sessions

s-0193

Simulated shopper

Nov 1, 2026, 7:52 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 247sViewed Talus TrailViewed a product pageChoice 33%
  3. 31m 19sSearch “cairn mid vs low”Searched to compare optionsChoice 95%
  4. 41m 24sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 51m 35sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  6. 61m 39sBrowsed catalogBrowsed the catalogChoice >99%
  7. 72m 11sViewed Merino 200Viewed a product pageChoice >99%
  8. 82m 46sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlierChoice >99%
  9. 92m 56sCompare + Squall 2.5LAdded a product to compareChoice >99%
  10. 103m 07sCompare + Squall ProAdded a product to compareChoice >99%
  11. 113m 17sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  12. 3m 44sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.