Synthetic data
All sessions

s-0194

Simulated shopper

Nov 1, 2026, 10:01 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 245sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 11sExpanded materials · Squall 2.5LExpanded materialsSuitability 42%
  4. 41m 49sImage 1 · Squall 2.5LViewed a product imageSuitability 47%
  5. 52m 22sSearch “long lasting base layer”Searched for sizing / fit→ the store shows Durability Proof hereDurability 69%
  6. 62m 57sExpanded returns · Squall 2.5LExpanded returns policyDurability 65%
  7. 73m 16sOpened reviews · Squall 2.5LOpened reviewsDurability 71%
  8. 83m 30sImage 2 · Squall 2.5LViewed a product imageDurability 65%
  9. 93m 44sImage 3 · Squall 2.5LViewed a product imageDurability 58%
  10. 103m 56sExpanded returns · Squall 2.5LExpanded returns policyDurability 49%
  11. 4m 11sLeft the store

Final guess

Durability49%
Fit
48%
Suitability
<1%
Durability
49%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why durabilityhow much likelier
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Searched for sizing / fit2.2×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.