Synthetic data
All sessions

s-0195

Simulated shopper

Oct 25, 2026, 12:35 PM UTC · mobile · search ads · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 01sViewed Cairn LowViewed a product page · Switched to a similar productChoice 78%
  3. 31m 40sImage 1 · Cairn LowViewed a product imageChoice 76%
  4. 41m 58sSearch “cairn mid vs low”Searched to compare options→ the store shows Decision Helper hereChoice 99%
  5. 52m 16sImage 2 · Cairn LowViewed a product imageChoice 98%
  6. 62m 37sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 73m 05sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  8. 83m 43sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  9. 93m 53sCompare + Cairn MidAdded a product to compareChoice >99%
  10. 104m 26sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 114m 50sOpened reviews · Cairn MidOpened reviewsChoice >99%
  12. 125m 12sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 135m 27sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 5m 56sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×58.6×
  • Returned to a product viewed earlier ×322.8×
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.