Synthetic data
All sessions

s-0196

Simulated shopper

Oct 21, 2026, 4:12 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 12 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 235sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 03sViewed Merino 200Viewed a product pageNo clear doubt 50%
  4. 41m 28sImage 1 · Merino 200Viewed a product imageNo clear doubt 76%
  5. 52m 02sExpanded returns · Merino 200Expanded returns policyNo clear doubt 70%
  6. 62m 11sSearch “tent”Searched the catalogNo clear doubt 86%
  7. 72m 51sImage 2 · Merino 200Viewed a product imageNo clear doubt 93%
  8. 83m 00sExpanded specs · Merino 200Expanded technical specsNo clear doubt 97%
  9. 93m 16sAdded to cart · Merino 200Added to cartNo clear doubt 97%
  10. 103m 46sViewed cartViewed cart (saw shipping cost)No clear doubt 90%
  11. 114m 08sCheckout startedStarted checkoutNo clear doubt 90%
  12. 4m 19sPurchased

Final guess

No clear doubt90%
Fit
3%
Suitability
2%
Durability
1%
Value
<1%
Delivery
4%
Choice
<1%
No clear doubt
90%
Why no clear doubthow much likelier
  • Searched the catalog ×22.9×
  • Viewed a product image ×22.3×
  • Viewed a product page ×21.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.