Synthetic data
All sessions

s-0197

Simulated shopper

Oct 23, 2026, 9:33 AM UTC · mobile · paid social · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Talus TrailViewed a product pageChoice 23%
  2. 241sExpanded shipping · Talus TrailExpanded shipping infoDelivery 53%
  3. 359sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 67%
  4. 41m 10sCompare + Cairn LowAdded a product to compareChoice 94%
  5. 51m 14sOpened comparisonOpened the comparisonChoice >99%
  6. 61m 18sOpened reviews · Talus TrailOpened reviewsChoice >99%
  7. 71m 29sSorted: ratingRe-sorted the catalogChoice >99%
  8. 81m 44sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  9. 1m 55sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.