Synthetic data
All sessions

s-0198

Simulated shopper

Nov 2, 2026, 6:15 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 17 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 05sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 41m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 51m 29sOpened reviews · Kettle TiOpened reviewsSuitability 98%
  6. 61m 33sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Built-For Answer hereSuitability 81%
  7. 71m 49sViewed Squall 2.5LViewed a product pageSuitability 80%
  8. 81m 52sOpened reviews · Squall 2.5LOpened reviewsSuitability 88%
  9. 92m 20sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 102m 46sExpanded shipping · Squall 2.5LExpanded shipping infoSuitability 97%
  11. 113m 13sOpened reviews · Squall 2.5LOpened reviewsSuitability 99%
  12. 123m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 04sImage 1 · Squall 2.5LViewed a product imageSuitability >99%
  14. 144m 33sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  15. 154m 45sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 164m 51sCheckout startedStarted checkoutSuitability >99%
  17. 5m 01sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.