Synthetic data
All sessions

s-0199

Simulated shopper

Nov 1, 2026, 8:28 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 20 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 221sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 85%
  3. 332sOpened reviews · Kettle TiOpened reviewsValue 78%
  4. 456sReviews filtered: valueFiltered reviews by valueValue 99%
  5. 51m 02sAdded to cart · Kettle TiAdded to cartValue 99%
  6. 61m 24sViewed cartViewed cart (saw shipping cost)Value >99%
  7. 71m 27sRemoved from cart · Kettle TiRemoved from cartValue >99%
  8. 81m 49sExpanded shipping · Kettle TiExpanded shipping infoValue >99%
  9. 91m 53sOpened reviews · Kettle TiOpened reviewsValue >99%
  10. 102m 23sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 112m 52sSearch “sale”Searched for deals / priceValue >99%
  12. 123m 20sAdded to cart · Kettle TiAdded to cartValue >99%
  13. 133m 30sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 143m 56sRemoved from cart · Kettle TiRemoved from cartValue >99%
  15. 154m 06sExpanded specs · Kettle TiExpanded technical specsValue >99%
  16. 164m 33sViewed Talus TrailViewed a product pageValue >99%
  17. 175m 06sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  18. 185m 22sSearch “deals”Searched for deals / priceValue >99%
  19. 195m 35sAdded to cart · Kettle TiAdded to cartValue >99%
  20. 6m 00sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×330.7×
  • Removed from cart ×246.2×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.