Synthetic data
All sessions

s-0200

Simulated shopper

Oct 26, 2026, 9:06 AM UTC · desktop · organic · Ridgeback 48L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 253sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 13sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 75%
  4. 41m 37sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  5. 51m 41sSize guide · Ridgeback 48LOpened the size guideChoice >99%
  6. 62m 00sBrowsed catalogBrowsed the catalogChoice 99%
  7. 72m 15sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 82m 40sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 92m 44sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  10. 103m 18sViewed Kettle TiViewed a product pageChoice >99%
  11. 113m 50sOpened comparisonOpened the comparisonChoice >99%
  12. 124m 25sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 4m 53sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×422.8×
  • Switched to a similar product ×58.6×
  • Opened the comparison57.4×
  • Viewed a product page ×71.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.