Synthetic data
All sessions

s-0201

Simulated shopper

Oct 27, 2026, 3:34 PM UTC · desktop · paid social · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Squall ProViewed a product pageValue 34%
  3. 352sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 48%
  4. 41m 32sImage 1 · Squall ProViewed a product imageSuitability 65%
  5. 51m 59sExpanded returns · Squall ProExpanded returns policySuitability 51%
  6. 62m 13sOpened reviews · Squall ProOpened reviewsSuitability 72%
  7. 72m 52sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 83m 12sOpened reviews · Squall ProOpened reviewsSuitability >99%
  9. 93m 43sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  10. 3m 47sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.