Synthetic data
All sessions

s-0202

Simulated shopper

Oct 24, 2026, 8:53 PM UTC · mobile · paid social · Talus Trail Runner · 10 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Talus TrailViewed a product pageChoice 23%
  2. 243sSearch “winter hiking boots”Searched for a use-case or specSuitability 81%
  3. 31m 04sOpened reviews · Talus TrailOpened reviewsSuitability 88%
  4. 41m 26sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 62%
  5. 51m 36sOpened reviews · Talus TrailOpened reviewsValue 50%
  6. 62m 08sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  7. 72m 37sAdded to cart · Talus TrailAdded to cartSuitability 99%
  8. 82m 56sViewed cartViewed cart (saw shipping cost)Suitability 94%
  9. 93m 00sCheckout startedStarted checkoutSuitability 94%
  10. 3m 27sPurchased

Final guess

Suitability94%
Fit
<1%
Suitability
94%
Durability
<1%
Value
6%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.